Catalog / Social Media & Content Marketing Cheatsheet
Social Media & Content Marketing Cheatsheet
A quick reference guide covering essential social media and content marketing strategies, tactics, and tools.
Social Media Strategy
Platform Selection
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Broad audience, diverse content formats. Good for community building, brand awareness, and advertising. |
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Visual content, younger audience. Ideal for showcasing products, lifestyle, and behind-the-scenes content. |
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News, quick updates, real-time conversations. Useful for customer service, thought leadership, and engaging with current events. |
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Professional networking, B2B marketing. Suitable for sharing industry insights, company updates, and job postings. |
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TikTok |
Short-form video, Gen Z audience. Effective for viral content, challenges, and creative campaigns. |
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Visual discovery, inspiration. Great for driving traffic to websites, showcasing products, and sharing DIY projects. |
Goal Setting
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SMART Goals:
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Examples:
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Audience Persona
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Demographics |
Age, gender, location, income, education. |
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Psychographics |
Interests, values, lifestyle, attitudes. |
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Behavior |
Online habits, platform usage, purchase behavior. |
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Needs & Pain Points |
What problems are they trying to solve? What are their challenges? |
Content Creation & Curation
Content Pillars
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Identify 3-5 core topics that align with your brand and audience interests. These pillars will guide your content creation efforts. |
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Example Content Pillars:
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Content Formats
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Blog Posts |
In-depth articles, tutorials, listicles. |
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Videos |
Educational videos, product demos, interviews. |
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Infographics |
Visually appealing data representation. |
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Podcasts |
Audio content, interviews, discussions. |
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Ebooks & Whitepapers |
Long-form content, in-depth analysis. |
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Social Media Posts |
Short updates, images, videos, stories. |
Content Curation
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Share relevant and valuable content from other sources to provide value to your audience and establish yourself as a trusted resource. |
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Best Practices:
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Social Media Engagement
Community Building
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Respond to Comments & Messages |
Promptly address inquiries and feedback to show you value your audience. |
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Ask Questions |
Encourage interaction and gather insights from your followers. |
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Run Polls & Quizzes |
Engage your audience and gather data in a fun and interactive way. |
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Host Contests & Giveaways |
Incentivize participation and increase brand visibility. |
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Go Live |
Connect with your audience in real-time and answer their questions. |
Influencer Marketing
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Collaborate with influencers to reach a wider audience and build credibility. Ensure the influencer’s audience aligns with your target market. |
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Key Steps:
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Social Listening
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Monitor Brand Mentions |
Track what people are saying about your brand and respond accordingly. |
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Identify Industry Trends |
Stay up-to-date on the latest trends and adapt your content strategy. |
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Analyze Competitor Activity |
Learn from your competitors’ successes and failures. |
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Tools: |
Google Alerts, Brandwatch, Hootsuite Insights |
Analytics & Optimization
Key Metrics
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Reach |
The number of unique users who saw your content. |
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Engagement |
Likes, comments, shares, and clicks. |
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Website Traffic |
The number of visitors referred from social media. |
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Conversion Rate |
The percentage of users who complete a desired action (e.g., purchase, sign-up). |
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Customer Satisfaction |
Measure through surveys, reviews, and social listening. |
A/B Testing
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Experiment with different variations of your content (e.g., headlines, images, calls-to-action) to identify what resonates best with your audience. |
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Example: Test two different headlines for a blog post to see which one generates more clicks. |
Reporting
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Frequency |
Weekly, monthly, quarterly. |
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Key Components |
Summary of results, key insights, recommendations for improvement. |
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Tools |
Google Analytics, Social Media Analytics Dashboards (e.g., Facebook Insights, Twitter Analytics) |