Catalog / SEO Tools Cheatsheet: Moz, SEMrush, Ahrefs

SEO Tools Cheatsheet: Moz, SEMrush, Ahrefs

A quick reference guide to popular SEO tools: Moz, SEMrush, and Ahrefs. This cheat sheet outlines key features, metrics, and use cases for each platform to help SEO professionals optimize their workflows and achieve better search engine rankings.

Keyword Research & Analysis

Moz Keyword Explorer

Key Features

Description

Keyword Suggestions

Provides a list of related keyword ideas based on a seed keyword.

SERP Analysis

Analyzes the top-ranking pages for a given keyword to understand the competitive landscape.

Difficulty Score

Estimates the difficulty of ranking for a keyword based on domain authority and page authority.

Organic CTR

Estimates the organic click-through rate for a keyword.

Priority Score

Combines difficulty, opportunity, and volume into a single score to help prioritize keywords.

SEMrush Keyword Magic Tool

Key Features

Description

Broad Match Keywords

Generates a massive list of keyword variations, including broad match, phrase match, and exact match.

Keyword Grouping

Organizes keywords into thematic groups for better targeting.

Search Volume Data

Provides detailed search volume data for each keyword, including global and local volumes.

Keyword Difficulty

Estimates the difficulty of ranking for a keyword based on various factors.

Questions & Related Keywords

Identifies question-based keywords and related search terms.

Ahrefs Keywords Explorer

Key Features

Description

Clickstream Data

Uses clickstream data to provide accurate search volume and keyword metrics.

Keyword Difficulty

Estimates the difficulty of ranking for a keyword based on backlinks to the top-ranking pages.

Parent Topic

Identifies the main topic that a keyword belongs to, helping to target broader audiences.

SERP Overview

Provides a detailed overview of the search engine results page (SERP) for a given keyword.

Keyword Ideas

Generates keyword ideas from multiple sources, including search suggestions and related terms.

Site Audit & Technical SEO

Moz Pro Site Crawl

Key Features

Description

Crawl Diagnostics

Identifies technical SEO issues such as crawl errors, missing title tags, and duplicate content.

Mobile Friendliness

Checks for mobile-friendliness issues.

Page Speed Analysis

Analyzes page speed and provides recommendations for improvement.

Customizable Crawl Settings

Allows you to customize crawl settings, such as crawl scope and speed.

Weekly Crawl Reports

Provides weekly crawl reports to track progress and identify new issues.

SEMrush Site Audit Tool

Key Features

Description

Comprehensive Audit

Performs a comprehensive audit of your website, checking for hundreds of technical and on-page SEO issues.

Thematic Reports

Organizes issues into thematic reports, such as crawlability, site performance, and internal linking.

Issue Prioritization

Prioritizes issues based on their impact on SEO performance.

HTTPS Implementation

Checks for HTTPS implementation issues.

International SEO Checks

Checks for hreflang implementation issues.

Ahrefs Site Audit

Key Features

Description

Detailed Crawl Analysis

Provides a detailed analysis of your website’s crawlability, identifying issues such as broken links and redirect chains.

Performance Metrics

Tracks key performance metrics, such as load time and time to first byte.

JavaScript Rendering

Renders JavaScript to accurately identify issues on JavaScript-heavy websites.

Customizable Crawl Settings

Allows you to customize crawl settings, such as crawl scope and speed.

Visualizations

Presents data in visually appealing charts and graphs.

Link Building & Analysis

Moz Link Explorer

Key Features

Description

Link Intersect

Finds websites that link to your competitors but not to you.

Domain Authority

Moz’s proprietary metric for predicting a website’s ranking potential.

Spam Score

Identifies potentially spammy links that could harm your website’s ranking.

Anchor Text Analysis

Analyzes the anchor text distribution of your website’s backlinks.

Discovered & Lost Links

Displays discovered and lost links over time.

SEMrush Backlink Analytics

Key Features

Description

Backlink Gap

Identifies backlink opportunities by comparing your backlink profile to those of your competitors.

Authority Score

SEMrush’s metric for evaluating the quality and authority of a domain.

Toxic Link Detection

Identifies potentially toxic backlinks that could harm your website’s ranking.

Referring Domains

Analyzes the referring domains linking to your website.

Backlink Audit

Audits your backlink profile for potentially harmful links.

Ahrefs Site Explorer

Key Features

Description

Referring Domains

Displays the number of referring domains linking to your website.

Domain Rating (DR)

Ahrefs’ metric for evaluating the strength of a website’s backlink profile.

Backlink Growth

Tracks the growth of your website’s backlink profile over time.

Lost Backlinks

Identifies backlinks that have been lost over time.

Top Pages by Links

Shows which of your pages have the most backlinks.

Rank Tracking & Reporting

Moz Rank Tracker

Key Features

Description

Daily Rank Updates

Tracks your website’s ranking in search engines on a daily basis.

Mobile Rank Tracking

Tracks your website’s ranking on mobile devices.

Local Rank Tracking

Tracks your website’s ranking in local search results.

Share of Voice

Provides insights into your website’s share of voice in search results.

Reporting

Generates reports to track your ranking performance over time.

SEMrush Position Tracking

Key Features

Description

Historical Data

Provides historical ranking data for your keywords.

SERP Features Tracking

Tracks the SERP features that appear for your keywords.

Competitor Tracking

Tracks the ranking of your competitors for your target keywords.

Customizable Reports

Allows you to customize reports to track the metrics that are most important to you.

Ranking Distribution

Shows the distribution of your rankings across different positions.

Ahrefs Rank Tracker

Key Features

Description

Scheduled Reports

Sends scheduled reports to your email inbox.

Ranking History

Tracks your website’s ranking history over time.

SERP Features

Shows which SERP features appear for your keywords.

Mobile Rankings

Tracks mobile rankings for your keywords.

Visibility Metrics

Provides metrics such as visibility and traffic potential.