Catalog / SEO & Analytics - Link Building Cheatsheet
SEO & Analytics - Link Building Cheatsheet
A comprehensive cheat sheet covering essential Link Building strategies, techniques, and analytics for SEO.
Link Building Fundamentals
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. |
Why is Link Building Important?
Search engines use links to:
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Types of Links
Internal Links |
Links that point to other pages on the same domain. |
External Links (Outbound) |
Links that point to pages on different domains. |
Backlinks (Inbound) |
Links from other domains that point to your website. |
Nofollow Links |
Links with the |
Dofollow Links |
Links that allow search engines to pass authority. These are the most valuable for SEO. |
Link Attributes
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Used to identify links that are advertisements or paid placements. |
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Used to identify links within user-generated content (e.g., comments, forum posts). |
Link Building Strategies
Content Marketing
Creating valuable, informative, and engaging content that naturally attracts links. Types of content include blog posts, infographics, videos, and guides. |
Guest Blogging
Writing and publishing articles on other websites in your industry to reach a new audience and earn backlinks. |
Broken Link Building
Finding broken links on other websites and offering your content as a replacement. |
Resource Page Link Building
Identifying resource pages in your niche and submitting your website as a valuable resource. |
Competitor Analysis
Analyzing your competitors’ backlinks to identify potential link sources. |
Digital PR
Reaching out to journalists and bloggers to get coverage and backlinks for your brand. |
Link Building Techniques
The Skyscraper Technique
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Infographics
Create visually appealing and informative infographics that others will want to share and link to. |
List Posts
Curate valuable lists that provide resources and insights for your audience. Example: ‘Top 10 SEO Tools’. |
Case Studies
Showcase your expertise and success by creating in-depth case studies. |
Interviews
Interview industry experts and publish the content on your site. Then reach out to the interviewee to promote the content. |
Link Building Analytics and Tools
Key Metrics
Domain Authority (DA) |
A metric developed by Moz that predicts how well a website will rank in search engine results pages (SERPs). |
Domain Rating (DR) |
A metric developed by Ahrefs that shows the strength of a website’s backlink profile. |
Referring Domains |
The number of unique domains linking to your website. |
Backlink Count |
The total number of backlinks pointing to your website. |
Anchor Text |
The clickable text in a hyperlink. Optimize anchor text for relevant keywords. |
Link Building Tools
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Analyzing Backlink Profiles
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Monitoring Link Building Progress
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